Newton's Cradle

Recently, I have decided that I want to open a surf shop at the beach. The biggest hindrance that I'm facing with this business venture is that I know absolutely nothing about surfing or running a surf shop. I actually haven't ever surfed, but I've always wanted to try it and I know that I'd enjoy it. I love the beach and I always get a sick Indian tan in the summer, so I think I'd fit in perfectly. I want to do this because I can't see myself sitting in a cubicle for a living for the next 40 years of my life. I want to enjoy what I do for a living, and I think opening a surf shop would be something that I would enjoy. I don't know what would set me apart from all the other surf shops, but I have some ideas for what would make "Newton's Cradle" (the name of the shop) special.